I don't just design. I tell stories.
George Boutros is a self-taught Lebanese creative director, voiceover artist, and vocalist. For over two decades he has shaped brands, voiced stories, and written songs, treating each craft not as a separate career but as a different register of the same voice.
The emblem says it plainly: a profile drawn from a soundwave and six strings. Image, voice, and sound in a single line.
Create. Speak. Remain.
Two decades of brand work across food, pharma, real estate, fashion, and social awareness. Hover any piece: the colour returns, the way memory does.
Documentary, commercial, trailer, and film narration in Arabic, English, and French. Press play. Nothing here plays without your permission.
Preview interface. Final samples will be connected from the studio archive.
Not a discography. A journal. Each song carries the story of where it came from, and the lyrics wait quietly until you ask for them.
Written on the balcony over three slow evenings. A blues about the things we inherit without asking: a father's patience, a city's noise, an old guitar that refuses to stay in tune and sounds more honest for it.
A live take, one microphone, no second attempt. Recorded the way it was played: quietly, after midnight, when the house finally went still.
Folk blues for every road that took longer than promised. The chorus arrived first, in the car, and waited two years for its verses.
Eight chapters of one life. The line changes character as the life does: steady, sketched, wavering, resolute.
A boy who drew before he wrote. Margins of schoolbooks filled with faces, letters, and logos that did not exist yet.
Teaching himself to see: proportion, contrast, the weight of empty space. No academy. Just relentless looking.
First studios, first clients, first all-nighters. Learning that design is a promise kept under deadline.
From making the work to shaping it. Leading campaigns and teams across industries, carrying a whole brand's story in his head.
The discovery that his voice could do what his layouts did: hold attention, set a mood, carry a story to its end.
A season of loss that is his to tell, in his own words, when he chooses. The line here bends. It does not break.
Grief and gratitude asked for a form that design could not give. He picked up the guitar and answered.
The line continues past the edge of this page. It is being drawn right now.
Everything I make is the same sentence, spoken in a different language.George Boutros
Whether it needs an identity, a voice, or a song, every project starts the same way: with a story worth telling.